Brand Engagement

New PR Book for SMEs. Buy Now to Get Ahead of Your Competitors!

Wendy McWilliamsBrand Engagement

Public Relations and other techniques to make your brand shine.

By Wendy McWilliams, Managing Director of Melbourne-based PR agency, WMC Public Relations

This book is essential for all small to medium enterprises (SMEs) who want their brand to stand out in a crowded marketplace.

Whether you are a commercial business or not-for-profit organisation, this practical guide explains how to create a low-cost and effective public relations campaign.

You will want to constantly refer to it as it reveals tried and tested PR tactics that will help you engage with your target audiences and help your brand shine.

Brand engagement is one of the most important factors in customers choosing you over your competitors. This handy guide will help make this happen.

Eight respected Australian business leaders have contributed chapters, providing indispensable advice on subjects such as sales training, innovation, customer engagement, member relationship management, strategic alliances, social media and search engine optimisation.

The 120-page book has an informative foreword written by Rob Hartnett (award-winning international sales effectiveness speaker and author) and also includes a detailed case study that was Highly Commended in the PRIA Golden Target Awards, Environmental Category. The project, titled Melbourne’s Urban Forest Strategy, was conducted by the City of Melbourne.

This is a must-have book for all SMEs serious about their brand and growing their business.

Special price of $19.99!
(paperback, P&H extra)
E-book only $4.95


Brand Engagement

The book examines the benefits of PR versus advertising and details how to apply numerous PR strategies and tactics including:

  • Publicity and promotion
  • Competitions and giveaways
  • Producing a newsletter
  • Interviewing for good copy
  • Thought leadership
  • Surveys and research
  • What is news?
  • Corporate Social Responsibility
  • Developing a new identity
  • Maximise your presence at events
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"In today's busy and competitive business world it's great to come across a book that is easy to read, offers practical how‑to ideas, and is backed by someone with years of experience and success in the field."
Candy Tymson, Author, Professional Speaker & Communication Coach

“By applying the fundamental disciplines outlined in this book, you will discover Wendy has not only offered us professional insight on ways to grow our business, but has handed us a gift to guide us along our road to success.”
Mark Richardson, Founder, Creator and Weekly Columnist of Porch Thoughts (Australia and UK)

“Wendy McWilliams’ decision to share what many of us in business and public life have already learnt from her is truly outstanding and generous. Now everyone can enjoy the passion of good publicity as Wendy is joined by a talented support cast of contributors. A must read for all new and existing business owners.”
Greg Male, Director, Resolution Junction & Junction Wines. Former Mayor & Councillor City of Monash