Contributing Authors

Stefan
Kazakis

Wendy
Berry

Roger
La Salle

Kevin
Cahalane

Brenda
Thomson

Danielle
Storey

Melanie
Kydd

Jim
Stewart

 


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Unleash the Power of Your Customers by Stefan Kazakis

About this chapter:

Stefan Kazakis has made a significant contribution to the growth of Melbourne business, both locally and globally, as a business owner and strategic development mentor to many small business owners. In 2011, Stefan established Board of Directors 12, a program developed for small business owners to be in an environment of progressive and strategic thinking for long-term growth of their business.

W: www.boardofdirectors12.com
E: info@boardofdirectors12.com
P: +61 3 9001 0878
T: @stefankazakis
F: www.facebook.com/BoardofDirectors12
L: www.linkedin.com/in/stefankazakis
Y: www.youtube.com/user/KazakisStefan

 


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How the Correct Sales Training can Change Lives by Wendy Berry

About this chapter:

Wendy Berry runs Excelerated Sales Training. Wendy’s wealth of experience at all levels of business, sales and sales training and her powerful presenting skills, ensure memorable training sessions that instil lasting behavioural changes. Wendy produces impressive results by developing and enhancing skills and motivation, with an inevitable improvement to the bottom-line and undeniable success and personal growth.

W: www.wendyberry.com.au
E: wendy@exceleratedsalestraining.com.au
P: 0408 410 403
T: @TheWendyWeapon
F: www.facebook.com/wendy.berry1
L: www.linkedin.com/in/thewendyweapon

 


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Embedding the Innovation Culture by Roger La Salle

About this chapter:

Roger La Salle, is the creator of the "Matrix Thinking"™ technique and is widely sought after as an international speaker on innovation, opportunity and business development. He is the author of four books and has been responsible for a number of successful technology start-ups. Matrix Thinking is now used in more than 26 countries and licensed to Deloitte, one of the world’s largest consulting firms. 

W: www.matrixthinking.com
E: rlasalle@matrixthinking.com
P: 0418 370 828
T: @RogerLaSalle
F: www.facebook.com/Roger.La.Salle.Innovation.Trainer
L: www.linkedin.com/pub/roger-la-salle/14/576/289

 


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Member Relationship Management by Kevin Cahalane

About this chapter:

Kevin Cahalane is Principal and founder of Membership Growth. Over the past 15 years, Kevin has worked with some of Australia’s top associations, organisations, sporting clubs and other not-for-profit organisations. His varied roles include membership sales, service and marketing training, dynamic keynote speaking in Australia and overseas; membership development strategy; planning and execution.

W: www.membershipgrowth.com.au
E: kevin@membershipgrowth.com.au
P: +61 3 5976 8966
L: au.linkedin.com/pub/kevin-cahalane/2/150/696

 


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Strategic Alliances for Business Growth by Brenda Thomson

About this chapter:

Brenda Thomson is passionate about empowering small businesses to create extraordinary businesses through the power of working together. Brenda is the founder and CEO of SMART Small Business Forums, local communities of small business owners working together to help one another through a variety of mutual support and strategic alliance opportunities.

W: www.smartsmallbusinessforums.com.au
E: brenda@smartforums.com.au
P: 1300 790 997
T: @Networkingworld
F: www.facebook.com/SMARTForums
L: au.linkedin.com/in/smartsmallbusinessforums
Y: www.youtube.com/smartforums

 


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What is Customer Delight by Danielle Storey

About this chapter:

Danielle and her husband David Storey, own and operate The Cartridge Family, which sells printers, inks and toners across Australia. Danielle is a also professional speaker, sharing the principals of Customer Delight and Customer Engagement to audiences throughout Australia on the subject of Million Dollar Relationships.

W: www.milliondollarrelationships.com.au
    www.thecartridgefamily.com.au
E: Danielle@Daniellestorey.com
P: 1300 186 637
T: @DanielleJStorey
F: www.facebook.com/MillionDollarRelationships
L: www.linkedin.com/in/daniellestorey

 


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Why being social is more than just using Facebook. Well, kind of… by Melanie Kydd from Social Media Team

About this chapter:

Melanie Kydd is Account Manager at Social Media Team, an Australian owned marketing company specialising in social media strategy, design, campaigns, advertising, management and monitoring. Based in Melbourne, they have been providing effective, efficient and affordable social media services for businesses since 2010.

W: www.socialmediateam.com.au
E: info@socialmediateam.com.au
P: 1300 753 393
T: @MelanieKydd & @yoursocialteam
F: www.facebook.com/SocialMediaTeam.FB
L: au.linkedin.com/in/melaniekydd/

 


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Search engine optimisation by Jim Stewart

About this chapter:

Jim Stewart bought his first computer in 1983, started using the Internet in 1992 and became an Internet Consultant in 1995. In 1998 he formed Stew Art Media to focus on the emerging area of rich media on the Internet. His expertise in the online space has been greatly sought after by both private enterprise and the public sector. Jim and his talented team focus not just on high rankings in Google but move beyond that to growing and increasing leads and conversions from sites.

W: stewartmedia.biz
E: info@stewartmedia.biz
P: +61 3 8545 5900
T: @jimboot
F: www.facebook.com/jstewart
L: www.linkedin.com/in/jimboot
Y: www.youtube.com/jimboot